The phenomenon of the difficult second album is alive and kicking in Brüno, Sacha Baron Cohen's follow-up to the brilliant (and brilliantly titled) Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. But while Brüno doesn't recapture the magic of watching Cohen's hapless Kazakhstan reporter navigate conservative America, it's often hilarious, which is more than can be said for most comedies that wind up in cinemas.
Brüno Gehard is Cohen's third creation from Da Ali G Show. In the guise of a fish-out-of-water documentary à la Borat, Cohen sends the extroverted gay Austrian fashionista to America with one goal: to become famous. In our current celebrity-soaked climate, it's a ripe target for satire and Cohen milks it wonderfully. "I'm going to be the biggest Austrian since Hitler," Brüno proclaims.
What follows is essentially a series of sketches/stunts/pranks loosely strung together by Brüno's pursuit of fame and his assistant's assistant's (no typo there) romantic pursuit of Brüno.
In perhaps the film's most cringe-worthy scene (or at least the most cringe-worthy scene that doesn't involve talking male genitalia), a parade of mothers spruik their babies to Brüno in an effort to have their children feature in a photo shoot. Shockingly, the parents show no qualms about their children potentially having liposuction, wearing Nazi uniforms or appearing crucified as long as their child has a shot at stardom. As an diatribe against fame, Brüno frequently hits a bull's-eye.
Of course, Brüno's other target is prejudice. It's an attack that's only partly successful as Cohen's character obviously embodies all the gay stereotype characteristics that the film itself would aim to stamp out. Fortunately, Cohen's unwitting co-stars are well-picked, including a gobsmacking sequence in which US Republican presidential candidate Ron Paul reacts horribly to Brüno's none-too-subtle passes.
Comparisons to Borat are inevitable given Brüno would never have been made were it not for the surprise box office success of the former picture. This follow-up is a much more uneven film, chiefly for the greater proportion of staged set pieces featured. However, Cohen's knack of nailing those stunts in which he would have had just one chance to do so is consistently impressive. This is never more apparent than during Brüno's joint interview with a Palestinian politician and a former Mossad agent, as well as in a remarkable separate encounter with an alleged terrorist leader.
Cohen's slapstick pratfalling is also a joy to behold. A sequence in which Brüno shows up at a fashion show in Milan while wearing a velcro suit is hilarious in its simplicity.
Brüno's crass, controversial and confrontational humour will obviously not appeal to all, but there are more than enough laughs here to justify a watch for fans of Borat's satirical stunt comedy.
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